Now this a nice looking shop truck. Tracey Road Equipment has really pimped out this Western Star 4700 rollback with some custom touches most notably being the low stance.
Toss in the addition of the visor, hood mounted mirrors, spotlight, cab clearance lights, and chrome everywhere you have a truck that is almost too nice looking to use.
Looks like they loaded this truck up with a variety of rental accessories, most likely for the Hard Hat Expo that was in town last week. I should probably go to that show sometime. It seems like something I would enjoy.