This past spring Caterpillar unveiled their newest product line, the CT600 Class 8 vocational truck. Some may say that making inroads into the already competitive commercial truck market with a new and unproven product during an economic downturn is a big challenge, if not impossible. Apparently the folks at CAT feel differently. They believe the CT600 will sell. In fact they believe the truck will outsell traditional heavy weights Kenworth, Mack and Peterbilt. The aggressive outlook calls for CAT to be the number 1 or 2 best selling heavy duty work truck within five years.
The strength of the CAT brand will most likely be the catalyst for early sales as the truck has yet to hit dealers. Will buyers be willing to spend upwards of $125,000 on an new brand of truck? Others may simply believe the CT600 is just a International Paystar with a fancy hood and leather wrapped steering wheel and not worth the price. Either way, competition is good and I can’t wait to see one of these trucks in the flesh.