The Dodge Power Wagon is the story about a truck “too tough to stop” in the formidable jobs of war – and now – rugged enough, and with power to spare, for the stubborn jobs of peace.
That’s a nice tag line that I wish I could take credit for but it comes from a Dodge promotional film from the late 1940’s. As the story goes many returning G.I.’s couldn’t find an equatable vehicle to the Power Wagon in terms of reliability and toughness. They wrote letters to Dodge for years hoping to that their voices would be heard. Ultimately they were successful when engineers decided to redesign the body lines for consumer taste and add a seat cushion cab. Seriously, that’s all they did. With little vision and very little expectations of success (quoting the film again) Dodge began the grand experiment.
All across the country the Power Wagon became a success anywhere regular trucks had failed. Obviously the folks at Luber Homes were ardent believers in the PW as they had no less than four trucks up for auction last month. Most of them were in poor shape but when it comes to a Power Wagon looks are purely cosmetic and really not necessary for optimal function.
In the extremely rare instance that my video left you wanting more check out the official Dodge produced film that I referenced earlier by clicking here.