Tag Archives: ATA

Vintage Words – Trucklines are America’s lifelines

The most recent addition to the growing collection of vintage advertisements housed at the Daily Diesel Dose archives is this American Trucking Industry and IHC ad that describes the one job that trucks DON’T want.  Ok, the ad really doesn’t … Continue reading

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Longer and heavier trucks coming to a road near you?

The U.S. Congress is ready to start discussions relating to the maximum weight and length of semi-trucks.  As proposed, The Safe and Efficient Transportation Act of 2011would allow states to increase the maximum allowed weight of trucks to 97 tons and trailer lengths to … Continue reading

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Vintage Words – ATA and IHC expand your knowledge!

At some point in the 1960’s  International Harvester and American Trucking Associations worked together to bring this wonderful ad series to print.  Through the ads International was able to highlight their product line by slyly inserting model names and features.  The ATA motive appears to revolve around a … Continue reading

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