The most recent addition to the growing collection of vintage advertisements housed at the Daily Diesel Dose archives is this American Trucking Industry and IHC ad that describes the one job that trucks DON’T want. Ok, the ad really doesn’t gone into any details about this national emergency, the ONE job that truckers don’t want, so it’s time to let your imagination run wild. I’ll start with repelling a giant flying radioactive squid attack at the Grand Canyon. The International Emeryville pictured below is first on the scene.
I really like this style of advertisement/public service announcement. I don’t know how long this series ran but I have many more ATA/IHC collaborations at the link below. Take a look, you won’t be disappointed.